Following a series of takeovers in early 2020, I was one of just two programmers from the acquired companies invited to join Bauer’s team producing content for radio, web and social media across the Yorkshire portfolio of Hits Radio and Greatest Hits Radio stations.

Greatest Hits Radio

I produced on air and online content for the Yorkshire regional afternoon show. The most successful of all the regional afternoon shows, GHR reach in Yorkshire doubled between 2022 and 2024 to 1.2million people. The region contributes 11.9million of the station’s total hours.

I was soon asked to work across a number of Greatest Hits Radio’s national network shows, producing radio content for ‘Greatest Hits At Breakfast with Rossie’ (Bauer’s biggest breakfast show, with 2.95m listeners a week), ‘The Greatest Hits Radio Late Show with Andy Crane’ (Bauer’s biggest late show, peaking at 596k listeners a week) and ‘Richard Allinson on Greatest Hits Radio’ (the UK’s most-listened to commercial weekend mid-morning show reaching 2.3m listeners).

Having joined when Greatest Hits Radio was in its infancy, I am proud to have been part of the team that grew it into the UK’s most listened to commercial radio station, reaching 7.44m people for a total on 64million hours.

Hits Radio

I delivered the local social media strategy – a key component of the overall content and marketing strategy. I produced engaging video content for Hits Radio West Yorkshire’s ‘Breakfast Show with Mylo & Rosie’. One of my videos was the show’s most seen piece of social media content during 2024, reaching 52,000 people on facebook alone. The station’s radio reach grew by 79% between 2022 and 2024. The breakfast show won ARIA Gold for ‘Best Local Show’ in 2023 and 2024.

I also produced video and other social media content for the biggest and most successful breakfast shows in the Hits Radio network including in the North East where Steve & Karen’s Breakfast Show recorded the highest market share in a decade in Q3 2024 and in South Yorkshire, where the reach of social content for ‘Big John At Breakfast’ grew by 28% in my first five months.

I produced Breakfast promos for many shows across the Hits Radio network. Here's one made for the Hits Radio North West Breakfast Show with Leanne & Joel:

And one of many made for Steve & Karen's Breakfast Show on Hits Radio North East